NLP’s Role in Future Media Strategies and Communication Campaigns

NLP’s Role in Future Media Strategies and Communication Campaigns

Muhammad Imran

Author

June 15, 2019

Natural language processing is expected to transform how media strategies and public relations are managed. NLP applications are increasing being utilized to cope with our today’s information-drenched society. Even though NLP existed since the 1950’s, its mainstream usage has become more widespread with the rise of digital media.

Natural Language Processing utilizes complex algorithms to read text and voice data. NLP applications can interpret, understand and comprehend human language and language patterns. Grammar and words are highlighted to draw meaning from large quantities of text and speech. First, text and speech are fragmented into components and then interpreted by linking the occurrence of terms to the Knowledge Graph. Over 95% of the customer data that companies own is usually in the of unstructured text, such as: emails, surveys, Twitter posts, online reviews, comments in different forums and more.

Contrary to the belief that communication is a human-driven art form, language is a phenomenon that is highly structured and calculable. In this era of information overload, journalists, analysts and executives can not depend on human screening any longer to break through the clutter. Increasingly, people in these roles are beginning to rely on AI and NLP to analyze their incoming information streams for them. AI-powered algorithms are applied to extract relevant information. The use of NLP solutions have become imperative for communications professionals given the overwhelming flow of information. NLP applications have a broad range of implications for these professionals, when it comes to clarity of message and extracting the apt details.

The most useful function of NLP applications is to transcribe lengthy documents into short and to the point description. For the best results, the brief summaries used for NLP processing should contain only what you want the software to see, for it carryout the analysis wisely.

The ability to analyse huge amounts of content and derive meaning from it, has become a differentiating factor for many disciples. NLP therefore serves as an important tool to facilitate communicators to communicate what they hope to in the most effective manner – serving not just their human audiences but all AI readers. Search engine optimization (SEO) is an important aspect of content creation. Moreover, NLP today is not just restricted to text but is now being applied to increasing volumes of audio and video content online.

Folio3 AI Solutions utilize superior algorithms to offer our clients easy-to-use, sophisticated text and speech analytics tools.  Folio3 AI Solutions are designed to ensure our clients get a tailored solution that enables them to get better value from their data. We also offer, hybrid Folio3 AI Solutions that utilizes both linguistic and statistical algorithms. These can be paired with sentiment analysis techniques for enhanced accuracy and sophistication. Folio3 can offer you the following in this regard:

Capability to transform text into structured data and extract information from videos and images.

The power to analyze and process unstructured data in real-time.

Automatic speech recognition tools combined with language models.

Services across the entire development spectrum: complete backend, front-end, and IoT app development for a custom solution.

Unparallelled support services.

Converse Smartly® – A Cognitive Product by Folio3

Folio3’s strong footprint in the use and application of Machine Learning, Artificial Intelligence and Natural Language Processing was enabled by the development of an advanced speech recognition web application Converse Smartly® helped establish

Converse Smartly® offers  organizations and individuals the opportunity to work smarter, faster and with greater accuracy. The advanced features of the application can be used to analyze dialogue or speech from team meetings, interviews, conferences, seminars and even lectures into text – feel free to give it a try today!

Start Gowing with Folio3 AI Today.

We are the Pioneers in the Cognitive Arena – Do you want to become a pioneer yourself ?
Get In Touch

Please feel free to reach out to us, if you have any questions. In case you need any help with development, installation, integration, up-gradation and customization of your Business Solutions.

We have expertise in Deep learning, Computer Vision, Predictive learning, CNN, HOG and NLP.

Connect with us for more information at Contact@folio3.ai

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Google Assistant Leveraging Machine Learning Endlessly

Google Assistant Leveraging Machine Learning Endlessly

Muhammad Imran

Author

June 10, 2019

google assistant

When it comes to innovation, Google seems to always hold the edge and now it is taking on-device machine learning solutions a notch further. Turning speech to text and by leveraging advances in deep learning, Google has brought AI to the device that fits in your pocket. Real-time speech processing and machine learning models with complex algorithms are paving the way for further developments. With the widespread usage of artificial intelligence to perform many tasks, companies are now interested in moving AI tasks from the cloud to the edge.

The AI algorithms rely on huge amounts of data and computer power to perform tasks and therefore traditionally required a connection to the cloud to process voice commands. These, AI models that run Google’s speech recognition algorithms were over 100 gigabytes in size. The company has now been able to shrink it to half a gigabyte, enabling the change. Furthermore, this has eliminated latency and breakdowns, whereby you no longer have to upload image or audio files on a cloud for processing.

Google’s on-device machine learning technology has made the Assistant ten times faster, which can now facilitate users to give commands in real-time. With real-time processing, real-time transcription of videos playing on your phone can also be done. This has created the possibility for new ways to use your phone, for instance, more effective use of robot surgeons to save lives.

The biggest challenge with deep learning applications is the privacy concern, whereby voice, image or text commands are recorded and sent to the cloud to be processed.  Moreover, companies like Google and Amazon need access to data to train their deep learning models. However, with on-device AI, the data stays on your device, such as AI-powered home security stream videos. On-device machine learning is also beneficial for tech companies that offer AI smarts to their users while also staying compliant with privacy rules.

Computing usage and cloud data centers require huge amounts of electricity to run AI algorithms. Plus, the resources that facilitate the running of deep learning models in cloud, also require huge amount of electricity, creating additional costs and carbon footprint. Additionally, transferring data and networking between the device and cloud, requires a lot of energy too. In comparison to that AI tasks at the edge will become more efficient with specialized hardware running deep learning algorithms. For instance, Xnor, a company has already developed a prototype AI accelerator that can run neural networks for several years with just a cell battery and solar power unit.

Losing your connection to the cloud becomes very frustrating; however,  with Google’s on-device technology, the Assistant can navigate apps regardless of the availability of internet. For instance, the AI-powered rescue drones,  these would be able to operate in areas where there is no internet connectivity.

Google’s on-device machine learning capabilities are quite impressive and can really transform existing processes. However, there are some gaps and challenges that need to be addressed before there practicality is determined. We, as a team are already developing models to embrace this technology to further improve Folio3 AI Solutions. Our Artificial Intelligence Solutions are custom designed for our clients, in order from them to derive best value from this technology.

As a team we ensure Folio3 AI Solutions are at par or exceeding industry standards, whereby enabling us to retain our leading position in the market.

Start Gowing with Folio3 AI Today.

We are the Pioneers in the Cognitive Arena – Do you want to become a pioneer yourself ?
Get In Touch

Please feel free to reach out to us, if you have any questions. In case you need any help with development, installation, integration, up-gradation and customization of your Business Solutions.

We have expertise in Deep learning, Computer Vision, Predictive learning, CNN, HOG and NLP.

Connect with us for more information at Contact@folio3.ai

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