AI Video for Marketing: Make Artificial Intelligence Work for You

AI or Artificial Intelligence is a highly intuitive and elegant technology that finds its purpose in marketing strategies for many companies. It is truly a boon for performing exceptionally in marketing tactics.
AI Video for Marketing

With the rapid advancements in technology and the rise of new technology like artificial intelligence, it has become quite possible to create videos without involving actors or requiring cameras.

This development is helpful when the average person on the internet watches 2.5 hours of video daily since a video engages users in ways text and images can’t.

Moreover, with tools that have features like ‘Edit Video,’ it becomes fascinatingly easy to create relevant video content and then embed it with the specific AI

AI is genuinely a magnificent technology that gets its purpose in video making. Thus, it becomes crucial to know about AI and create AI-powered videos. Let us understand better and expand our knowledge database – 

  • Artificial Intelligence

It refers to the intelligent machines and the innovative technology capable of performing and delivering tasks that typically require the aid of human intelligence. In layman’s terms, it is a virtual human being.

We are bathing in the world of AI, and all different types of AI software and technology surround us, for instance – Siri, Alexa, Google Assistant, and all other intelligent assistants and conversational bots.

  • AI Video – An overview

An AI video is nothing hard-or-fast. It depicts a virtual person, also called an avatar, who can read sentences in a pretty natural voice.

Even AI software allows us to create incredible videos and sophisticated presentations. 

The use of language is ambiguous as specific tools can read numerous languages, and there are a variety of templates that we can choose.

When videos feature human-like faces, they impact the audience better. It is so because our brains are designed in such a manner to recognize faces. This feature will allow your audience to connect more with your content.

  • Importance of Video

Videos are a boon for any business or organisation, proving pretty useful to viewers in choosing the best. They increase the buying affinity of the viewers and keep them stuck to your merchandise.

By using tools with edit video capabilities, you can enhance the quality and grade of your raw video content and make it available to the audience to promote marketing effectively.

Hardly anyone these days likes to read the text alone; they prefer to watch videos alongside the text that explain the motives of the commodities offered. Video is, undoubtedly, notches above compared to other media.

Most people like short videos that are prompt and to the point. People have become so sophisticated and impatient that they can’t stand watching long videos until the end.

After video making, you must implement it correctly and target the audience to earn their trust and attention. It will establish video marketing at a fundamental level.

You can even include video prompts for users to get redirected to your brand according to the applied marketing scheme.

  • AI Video – What is the right way to use it?

Implementing AI Video is not as easy as it sounds. You naturally want to know how to propagate such videos for your marketing strategy. It will promote the onboarding of new employees and clients. 

AI Video is also beneficial for Frequently Asked Question (FAQ) videos. Product service, warranty, and general explainer videos are yet other aspects for which AI Video proves helpful.

To embed AI in videos, you can choose to edit videos online to achieve your goal. It will enhance the foundation of your overall marketing strategy.

You can use AI to optimise your created videos and personalise them per the business and consumers’ needs and requirements. It will also bring about a boost to your SEO.

  • How is AI Video Essential for You? What does it have for you?

Videos alone are powerful and impactful tools to conquer the marketing world and flourish your business. However, as technology has advanced, AI use in videos has increased tremendously. 

Everyone likes AI videos due to the following factors –

  1. It saves the time and effort required to call out to professional cinematographers, as you will establish an electronic person for the concerned videos.
  2. You are not even required to put expenses or your valuable time into travelling in a, say, video firm.
  3. You are saving much since you avoid buying tools or separately offering money to someone to sophisticatedly and professionally edit your videos.
  4. Customer personalization is another advantage that it offers. Since it is AI that you are dealing with, there is no need to hire actors of varying ages to reflect your buyer personas. You can feed a script into a video tool, and it will be able to choose different avatars on its own.

AI has become emotionally appealing. Even though the avatars you are creating may initially feel like having non-human faces, due to the sophisticated nature of AI, it has become much more convenient to set up them effectively without compromising the consumers’ expectations.

AI is, without a doubt, a highly innovative technology. It provides you with an opportunity to connect better with your clients. If you would have a pre-emptive knowledge of something new, you could easily, and fair-and-square, give a solid challenge to other businesses.

Conclusion:

Today’s era belongs to innovative and sophisticated technology, and one such technology is Artificial Intelligence or AI

AI videos have essentially become a boon for developing and evolving businesses. These videos involve an electronic figure that is quite human-like.

Video is an eloquent and impressive tool that promotes marketing by firmly connecting the business to its audience. An AI-powered video can meet the needs of a company even more than just a regular video.

The utilisation of AI in videos prevents high money investment. It saves a lot of time and wealth.

AI delivers outstanding features, and hence, you can make it work for you.

Muhammad Imran is a regular content contributor at Folio3.Ai, In this growing technological era, I love to be updated as a techy person. Writing on different technologies is my passion and understanding of new things that I can grow with the world.

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