NLP’s Role in Future Media Strategies and Communication Campaigns

NLP’s Role in Future Media Strategies and Communication Campaigns

Muhammad Imran

Author

June 15, 2019

Natural language processing is expected to transform how media strategies and public relations are managed. NLP applications are increasing being utilized to cope with our today’s information-drenched society. Even though NLP existed since the 1950's, its mainstream usage has become more widespread with the rise of digital media.

Natural Language Processing utilizes complex algorithms to read text and voice data. NLP applications can interpret, understand and comprehend human language and language patterns. Grammar and words are highlighted to draw meaning from large quantities of text and speech. First, text and speech are fragmented into components and then interpreted by linking the occurrence of terms to the Knowledge Graph. Over 95% of the customer data that companies own is usually in the of unstructured text, such as: emails, surveys, Twitter posts, online reviews, comments in different forums and more.

Contrary to the belief that communication is a human-driven art form, language is a phenomenon that is highly structured and calculable. In this era of information overload, journalists, analysts and executives can not depend on human screening any longer to break through the clutter. Increasingly, people in these roles are beginning to rely on AI and NLP to analyze their incoming information streams for them. AI-powered algorithms are applied to extract relevant information. The use of NLP solutions have become imperative for communications professionals given the overwhelming flow of information. NLP applications have a broad range of implications for these professionals, when it comes to clarity of message and extracting the apt details.

The most useful function of NLP applications is to transcribe lengthy documents into short and to the point description. For the best results, the brief summaries used for NLP processing should contain only what you want the software to see, for it carryout the analysis wisely.

The ability to analyse huge amounts of content and derive meaning from it, has become a differentiating factor for many disciples. NLP therefore serves as an important tool to facilitate communicators to communicate what they hope to in the most effective manner - serving not just their human audiences but all AI readers. Search engine optimization (SEO) is an important aspect of content creation. Moreover, NLP today is not just restricted to text but is now being applied to increasing volumes of audio and video content online.

Folio3 AI Solutions utilize superior algorithms to offer our clients easy-to-use, sophisticated text and speech analytics tools.  Folio3 AI Solutions are designed to ensure our clients get a tailored solution that enables them to get better value from their data. We also offer, hybrid Folio3 AI Solutions that utilizes both linguistic and statistical algorithms. These can be paired with sentiment analysis techniques for enhanced accuracy and sophistication. Folio3 can offer you the following in this regard:

Capability to transform text into structured data and extract information from videos and images.

The power to analyze and process unstructured data in real-time.

Automatic speech recognition tools combined with language models.

Services across the entire development spectrum: complete backend, front-end, and IoT app development for a custom solution.

Unparallelled support services.

Converse Smartly® – A Cognitive Product by Folio3

Folio3’s strong footprint in the use and application of Machine Learning, Artificial Intelligence and Natural Language Processing was enabled by the development of an advanced speech recognition web application Converse Smartly® helped establish

Converse Smartly® offers  organizations and individuals the opportunity to work smarter, faster and with greater accuracy. The advanced features of the application can be used to analyze dialogue or speech from team meetings, interviews, conferences, seminars and even lectures into text - feel free to give it a try today!

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