Key Takeaways
Perplexity AI announced on October 2, 2025, that its artificial intelligence-powered browser Comet is now available free to users worldwide, marking a dramatic shift from its exclusive $200-per-month pricing just three months ago.
The AI search startup's decision to eliminate the paywall comes as competition intensifies in the emerging AI browser market, with tech giants including Google, OpenAI, and Anthropic all developing their own AI-enhanced browsing experiences.
Since Comet's July launch, millions of users have joined the waitlist to access the browser, according to company statements.
AI Assistant Built Into Browsing
Comet functions as an AI-powered personal assistant that can search the web, organize browser tabs, draft emails, summarize content, and help with shopping and travel planning.
The browser features a sidebar assistant that answers questions about web pages users are viewing and can perform autonomous actions on behalf of users.
The company also introduced Background Assistants for paid subscribers, which can handle multiple tasks simultaneously in the background while users work on other activities.
These assistants work through a central dashboard that allows users to track task completion progress.
Publisher Partnerships and Revenue Sharing
Alongside the free browser launch, Perplexity unveiled Comet Plus, a subscription tier priced at $5 monthly that provides access to premium content from major publishing partners.
CNN, The Washington Post, Condé Nast, Los Angeles Times, Fortune, Le Monde, and Le Figaro are among the inaugural partners participating in the program.
Under the Comet Plus model, participating publishers receive 80 percent of subscription revenue, with Perplexity retaining 20 percent for computing costs.
Publishers are compensated based on three types of traffic: direct human visits to their websites through the browser, citations in AI-generated search answers, and AI agent interactions with their content.
Legal Battles Over Content Usage
The revenue-sharing arrangement represents Perplexity's attempt to address ongoing tensions between AI companies and publishers over content usage.
The company currently faces lawsuits from News Corp, Encyclopedia Britannica, Merriam-Webster, and several Japanese newspapers over alleged unauthorized use of copyrighted content.
Pricing Tiers and Access Levels
Perplexity first launched Comet in July exclusively to subscribers of its Max plan, which costs $200 monthly. Access gradually expanded to Pro subscribers before this week's global free release.
The company emphasized that free access is permanent rather than a limited promotional offer.
Free Comet users receive access to the sidebar assistant and basic browsing features.
Subscribers to Pro and Max plans, priced at $20 and $200 monthly, respectively, gain access to more advanced AI models, the Background Assistant feature, and automatic inclusion of Comet Plus at no additional charge.
The company announced that a mobile version of Comet is in development, though no specific release date was provided. Currently, the browser is available only for desktop computers running Windows, macOS, or Linux operating systems.
Crowded AI Browser Market
Perplexity's move to offer Comet for free comes as the AI browser grows increasingly crowded. Google has integrated its Gemini AI into Chrome, while OpenAI launched Operator, an AI agent that uses browsers to complete tasks.
The Browser Company released Dia, another AI-powered browser, adding to the competitive pressure.
The company also revealed it had made an unsolicited $34.5 billion bid for Google's Chrome browser in August, though no details about the outcome of that offer were disclosed. Chrome currently dominates the browser market with billions of users worldwide.
Distribution Strategy and Security
Perplexity plans to negotiate with smartphone manufacturers about pre-installing Comet on devices, aiming to establish distribution channels before competitors can claim default browser status on new phones.
Security researchers from Brave previously discovered a vulnerability in Comet that could have allowed malicious actors to execute hidden commands and access user data. Perplexity has since patched the security flaw, according to reports.
Company Background and Future Outlook
The company, founded in 2022 by Aravind Srinivas and three co-founders, was valued at $14 billion as of its most recent funding round in June 2025.
Perplexity has positioned itself as an alternative to traditional search engines by providing direct answers with citations rather than lists of links.
Whether Comet can attract users away from established browsers like Chrome, Safari, and Firefox remains uncertain.
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