Key Takeaways Meta introduces AI chatbot for Facebook Dating to help users find specific matches and combat "swipe fatigue." Dating assistant launches in US and Canada with natural language prompts li...
Meta announced Monday the rollout of an AI-powered dating assistant for Facebook Dating, marking the company's latest effort to compete with established players like Tinder and Hinge in the online dating market.
Image source: Meta[/caption]
The new dating assistant functions as a chatbot within Facebook Dating, designed to help users find more tailored matches through natural language requests.
Meta says users can write "Find me a Brooklyn girl in tech" and the dating assistant will help with the search, according to the company's official blog post.
The assistant can help users "find better matches based on your interests and preferences, giving you refined search and custom match recommendations" and can also "suggest dating ideas or give tips to 'level up your profile'", Meta stated.
The feature will be accessible through the Matches tab and is "rolling out gradually in the US and Canada" only for now.
Alongside the dating assistant, Facebook Dating is introducing "Meet Cute," which "takes the indecision out of online dating by automatically matching you with a surprise match based on our personalized matching algorithm.
The feature aims to help users "avoid swipe fatigue" by providing weekly algorithm-selected matches.
Users can choose to chat with their surprise match or unmatch to pass, and "can opt-out of the feature at any time", according to Meta's announcement.
The announcement immediately affected competing dating companies' stock prices. Match Group fell nearly 5% and Bumble dropped 3.3% following Meta's announcement, reflecting investor concerns about increased competition in the dating app space.
Meta's entry comes as the dating app industry faces broader challenges. Facebook Dating is still small compared to competitors like Tinder, which has about 50 million daily active users, and Hinge's 10 million daily active users, according to TechCrunch reporting.
The move puts Facebook Dating in direct competition with other platforms that have already incorporated AI features. Bumble has added similar AI features, and founder Whitney Wolfe Herd even ruffled some feathers last year when she suggested that one day, users could have personal "AI concierges" that go on dates with other people's AI to determine compatibility.
Despite its smaller user base, Meta highlighted positive growth metrics for Facebook Dating. The company says Facebook Dating matches among adults ages 18 to 29 have increased 10% year-over-year growth, with hundreds of thousands of users in that age group creating Facebook Dating profiles each month.
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