Key Takeaways OpenAI acquired AI-powered personal finance startup Roi on October 4, 2025, in an acqui-hire deal that brings only CEO Sujith Vishwajith to the company. Roi will shut down its service on...
OpenAI has acquired Roi, an AI-powered personal finance application, in a deal announced on October 3, 2025, that will see the startup's operations wind down as its founder joins the artificial intelligence giant.
Sujith Vishwajith, CEO and co-founder of Roi, announced the acquisition on social media, stating he was the only member of the four-person team transitioning to OpenAI. The terms of the deal were not disclosed. Roi will cease operations and end service to customers on October 15, 2025.
Founded in 2022, Roi raised $3.6 million from investors including Balaji Srinivasan, Spark Capital, and Gradient Ventures, according to PitchBook.
The New York-based startup developed an AI companion that helped users track and manage financial assets across stocks, cryptocurrencies, real estate, decentralized finance, and NFTs while providing personalized investment advice.
In a blog post, the Roi team explained that their mission had evolved beyond finance. "We started Roi 3 years ago to make investing accessible to everyone by building the most personalized financial experience," Vishwajith wrote on X. "Along the way, we realized personalization isn't just the future of finance. It's the future of software."
The company emphasized that its platform went beyond generic financial advice. Users could customize how Roi communicated with them, creating what the team called "adaptive, deeply personal companions that understand us, learn from us, and evolve with us."
The acquisition aligns with OpenAI's expanding focus on personalized consumer applications under the leadership of former Instacart CEO Fidji Simo, who heads the company's consumer applications team.
OpenAI has recently launched several products emphasizing personalization, including Pulse, which generates customized news and content reports for users, and Instant Checkout, which enables direct shopping within ChatGPT.
The Roi deal represents OpenAI's fourth acqui-hire of 2025, following acquisitions of Context.ai, Crossing Minds, and Alex.
Earlier this year, OpenAI also completed acquisitions of real-time analytics company Rockset and product experimentation platform Statsig in a reported $1.1 billion all-stock deal.
The strategic focus on consumer applications comes as OpenAI continues to invest billions in data centers and infrastructure to power its models. Building revenue-generating consumer apps has become increasingly important for the company, which recently surpassed SpaceX as the world's most valuable private company.
Vishwajith brings relevant experience to OpenAI, having previously worked at Airbnb, where a 25-line code change he implemented reportedly generated over $10 million in additional revenue.
OpenAI assured users that it will not have access to any financial data from Roi's platform. All user data will be permanently deleted following the service shutdown on October 15, according to company statements.
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