Key Takeaways
OpenAI's ambitious partnership with legendary Apple designer Jony Ive to build a revolutionary AI-powered device is hitting unexpected roadblocks, according to multiple reports citing sources familiar with the project.
The AI company acquired Ive's hardware startup io for $6.5 billion in May 2025, with plans to launch a palm-sized, screenless device by late 2026. However, the Financial Times reported over the weekend that the project is facing significant technical challenges that could push back the timeline.
Computing power emerges as a critical bottleneck
One of the most pressing obstacles is securing adequate computing infrastructure to run OpenAI's advanced AI models on a consumer device at scale. A source close to Ive told the Financial Times that computing capacity represents a major factor in the delays.
"Amazon has the compute for an Alexa, so does Google [for its Home device], but OpenAI is struggling to get enough compute for ChatGPT, let alone an AI device — they need to fix that first," the source said.
The device is designed to operate without a traditional screen, instead using microphones, cameras, and sensors to gather audio and visual cues from users' physical environments.
Sources describe it as roughly smartphone-sized, intended to sit on a desk or fit in a pocket while remaining "always on" to continuously gather contextual data.
Personality and privacy questions remain unresolved
Beyond infrastructure challenges, the development teams are still grappling with fundamental questions about the device's behavior and user interaction.
Engineers are debating what kind of personality the AI assistant should have and how it should communicate with users.
"Model personality is a hard thing to balance," one person close to the project told the Financial Times. "It can't be too sycophantic, not too direct, helpful, but doesn't keep talking in a feedback loop."
Privacy concerns also remain a key consideration, particularly given the device's proposed "always on" approach to monitoring users' surroundings through continuous audio and visual input.
The team has reportedly struggled to resolve how to handle sensitive data while maintaining the contextual awareness that makes the device compelling.
High stakes for a visionary partnership
When OpenAI announced the acquisition in May, executives positioned it as a transformative moment for computing. CFO Sarah Friar drew parallels to previous technological revolutions during a conference in Paris in June.
"In every tech era, there's always been a new substrate that really brought it to life," Friar said at the Viva 2025 tech conference.
"In the world of the PC or the internet generation, it was the graphical user interface that really brought it to the world. When the mobile generation happened, what really brought it to life was the touchscreen on the phone."
Friar emphasized that current AI interactions remain constrained by outdated input methods like typing and tapping, suggesting the new device would enable more natural multimodal communication.
"We're going to stop thumb-talkers [texting] to begin with," she said. "We're going to think about the fact that we hear, we see, we speak. And these models have an intelligence that can take all of that in."
The $6.5 billion price tag for io—a company with roughly 50 employees and no products on the market—reflects OpenAI's bet on exceptional talent.
Beyond Ive himself, the team includes Tang Tan, a veteran Apple executive who helped develop the iPhone, Apple Watch, and AirPods.
Court documents revealed in June confirmed the device will not be a wearable or in-ear product. Tang Tan stated in a court declaration that the design remains in progress and the product is at least a year away from being marketed or sold.
OpenAI is reportedly working with Chinese manufacturer Luxshare on production, though final assembly may occur outside China. Despite the setbacks, a source close to OpenAI insists the challenges are normal aspects of product development.
The stakes are particularly high given the fate of similar ventures.
The Humane AI Pin, another screenless AI device that launched to great fanfare, ultimately failed in the market and was sold off to HP for parts—a cautionary tale that looms over the io project.
CEO Sam Altman has set ambitious targets, telling staff in leaked conversations that he wants to ship 100 million units "faster than any company has ever shipped 100 million of something new before."
He reportedly called an early prototype "the coolest piece of technology that the world will have ever seen" after testing it at home.
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