Key Takeaways Walmart has partnered with OpenAI to enable customers to shop and purchase products directly through ChatGPT using Instant Checkout. The retail giant's stock rose nearly 5% on Tuesday, h...
Walmart announced Tuesday that it has formed a strategic partnership with OpenAI to enable customers to shop and make purchases directly through ChatGPT, marking the largest shopping integration for the AI platform to date.
The collaboration will allow customers and Sam's Club members to browse products, plan meals, restock household essentials, and complete purchases using OpenAI's Instant Checkout feature within the ChatGPT interface.
The integration represents a significant evolution in how consumers interact with online retail platforms.
Walmart President and CEO Doug McMillon framed the partnership as a fundamental shift in digital shopping.
In a statement, McMillon said the traditional e-commerce model is changing: "For many years now, eCommerce shopping experiences have consisted of a search bar and a long list of item responses. That is about to change. There is a native AI experience coming that is multi-media, personalized and contextual."
McMillon added that Walmart is embracing this transformation through its own AI shopping assistant, Sparky, and strategic partnerships.
"We are running towards that more enjoyable and convenient future with Sparky and through partnerships, including this important step with OpenAI," he stated.
OpenAI co-founder and CEO Sam Altman responded to the announcement, saying: "We're excited to partner with Walmart to make everyday purchases a little simpler. It's just one way AI will help people every day under our work together."
The announcement triggered an immediate positive response from investors. Walmart's stock climbed nearly 5% on Tuesday, reaching an all-time closing high of $107.21.
The company did not disclose specific financial terms of the agreement, though OpenAI has previously indicated it charges companies transaction fees for purchases completed through ChatGPT.
According to Daniel Danker, Walmart's executive vice president of AI, product, and design, shoppers will be able to access Walmart's full catalog, including apparel, entertainment, packaged food, and other products from both Walmart and Sam's Club stores through the ChatGPT platform.
Walmart described the partnership as an example of what it calls "agentic commerce," where artificial intelligence transitions from a reactive tool to a proactive system that learns, plans, and predicts customer needs.
The company has been implementing AI across multiple aspects of its operations for more than seven years.
The retail giant reports that its current AI applications have already delivered measurable results, including reducing fashion production timelines by up to 18 weeks and improving customer care resolution times by up to 40%.
Walmart serves approximately 270 million customers and members weekly across more than 10,750 stores and e-commerce websites in 19 countries, with fiscal year 2025 revenue reaching $681 billion.
The company is also investing in workforce AI literacy, becoming one of the first partners to embrace OpenAI Certifications and rolling out ChatGPT Enterprise to teams throughout the organization.
The Walmart announcement comes as OpenAI has been rapidly expanding its commercial partnerships.
The company previously launched its Instant Checkout feature in late September with Etsy and announced that more than one million Shopify merchants, including brands like Skims and Glossier, would be integrated soon.
For Walmart, the partnership represents an effort to keep pace with competitors in AI-driven retail.
The company launched its Sparky shopping assistant in 2025, more than a year after Amazon introduced its Rufus AI shopping tool.
The integration with OpenAI could help close that gap while introducing ChatGPT's conversational commerce capabilities to a massive base of mainstream consumers.
Neither company specified an exact launch date for the service, stating only that it would be available "soon."
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