Businesses are struggling to connect with customers now more than ever before. Studies show that 74% of consumers are likely to buy from a brand based on customer experience alone. This goes beyond communicating with text; it involves a consistent brand voice that buyers can resonate with.
Thankfully, brands don’t have to struggle to find the perfect voiceovers because AI voiceovers can help. They help businesses cut through the noise and stand out with a consistent voice, giving them an edge over their competitors and helping them grow.
You are in the right place if you are here and you’re wondering how AI voiceovers can change your marketing game. This article discusses the top benefits of AI voiceovers for marketing campaigns.
Let’s dive right in.
The perks of AI voiceovers for your marketing campaigns
AI voiceovers are the key to improving results with your marketing efforts in a highly competitive market. Let’s look at some of the benefits of AI voiceovers for your marketing campaigns.
- AI Voiceovers enable friendly business-to-customer interactions
Being approachable and friendly is one of the best ways to create good first impressions and make customers warm up to your brand. Since many sales interactions happen online and not in person, your customers can only detect how approachable your brand is through its voice. While human voices may sound aloof, the most natural text to speech software offer friendly voices that help buyers connect to a brand quickly.
So, convert your text to speech using a lively and welcoming tone in your marketing campaign to triple your results quickly. People who come across your ads won’t have second thoughts about reaching out because they know they will be welcomed with a friendly approach.
Additionally, a lively voiceover that runs through the purchase experience will turn more leads to consumers because the easier your customers can interact with your brand, the more they will want to do business with you.
Think about a lively social media ad that gets the audience to click the “Learn more” button leading to your website. A welcoming website video that tells your brand story in the most compelling way. A voiceover in the product description section that enthusiastically highlights your products’ benefits gets the audience to click the “buy now” button.
Essentially, AI voiceovers help consumers engage with your brand better. They enhance communication and help you form good relationships with consumers, leading to a high conversion and retention rate.
- They enable multilingual interactions
An excellent way to grow your company is to enable inclusive and accessible marketing and customer service. Attending to customers from different backgrounds and languages will facilitate their experiences and expand your reach.
While you can hire multilingual customer service representatives, the approach is not feasible on the long term. On the other hand, AI voiceovers are handy. You can preset automated feedback in several natural languages with AI voiceovers, enabling you to communicate with consumers across different cultures.
These settings can also run through your social media campaigns, websites, product videos, etc. This means for every step of your customer journey; they can understand your message and receive feedback in their preferred language. This boosts your brand’s accessibility and increases its visibility. Also, consumers are more likely to buy from you because they understand your brand’s messages better.
- AI Voiceovers enable customization and personalization
Personalization is a vital aspect of building a successful business online. 92% of customers expect personalization from brands, and 99% of marketers say personalization advances consumer relationships.
AI voiceovers let you tailor the communication process to your consumers’ preferences. For example, if your target audience prefers a friendly, laid-back voice, you can customize your brand voice to sound the way they want.
Also, you can customize the language in your marketing campaign to your audience’s preferred choice. Doing this puts your audience at the center stage and helps them feel valued. Also, they’ll be more responsive to your marketing campaign, increasing engagement and sales.
- They promote a responsive communication system
Your marketing campaign results will skyrocket with a responsive feedback process; 82% of consumers expect an immediate response on sales and marketing questions. However, sitting by the phone or responding to emails back and forth will take a toll on your marketing team, especially during a marketing campaign.
AI voiceovers are excellent for providing a responsive support to your customers when the marketing team is busy. You only have to preset automatic responses, and AI voiceovers will engage consumers anytime.
This improves your customers’ experiences a great deal. They skip the rigor of waiting for staff to respond to their questions and receive swift, automatic feedback. It also quickens the purchase process because if a buyer sees a campaign but needs some clarifications before purchase, they can get fast answers from an AI voiceover.
- AI Voiceovers promote consistency
Consistent branding is critical to boosting brand recognition and making your brand memorable. AI voiceovers boost e-commerce brands, allowing companies to be noticed easily—no matter where consumers view their content or engage with their brand.
A human voiceover tone can fluctuate based on mood, weather conditions, etc. Additionally, they can leave the team stranded when they are absent and you need to run a marketing campaign. Using multiple voiceovers may confuse the audience, which is where AI voiceovers come in.
With AI voiceovers, you can run a consistent tone across several marketing campaigns and platforms. This way, consumers can quickly identify and connect with your business, whether they are watching a commercial on TV, scrolling through their social media feeds, or visiting your website.
- They enhance professionalism
Consumers buy from brands they trust. Consistent and accurate voiceovers allow you to show up professionally. Excellent AI voiceovers convey your message clearly by pronouncing the words correctly and using the right tone. As a result, it prevents miscommunication and establishes your credibility.
- They are efficient
AI voiceovers are faster to implement and cost-effective. Unlike human voiceovers that require several retakes, studio, equipment, and edits, AI voiceovers are pretty straightforward. You only have to adopt the right software, pick the most suitable avatar for your brand and upload your script. These steps can be done in minutes and consume minimal resources, saving money and time.
What to consider before choosing an AI voiceover for your marketing campaign
It’s not enough to adopt AI voiceover for your marketing campaign; choosing the most suitable AI voiceover to match your marketing efforts is essential. Check out the most prominent factors to keep in mind when selecting an AI voiceover.
- Who is your audience?
The first and most critical step to choosing the perfect AI voiceover for your marketing campaign is to figure out who your audience is. Who will be watching the videos or listening to the audio? Identifying this will help you know the best voice to approach them with. The following are great questions to start with:
- What gender do most of them identify with?
- What’s the average group?
- What are their demographics (location, occupation, etc.)
The answers to these questions will give you an insight into the most suitable voice to use for your marketing strategy.
- What emotions do you want to convey?
Every brand is associated with an emotion, whether the marketing team is deliberate about it or not. However, it’s beneficial to be strategic about the type of emotion you invoke in your audience because it allows your customers to perceive your brand the right way.
So, how do you want your brand to sound? Do you want to sound happy, uplifted or serious? Also, how do you want your audience to feel when interacting with your brand? Do you want to make them excited? Or do you want to instill trust?
There are limitless choices to make, but selecting what aligns with your values and goals is best. It’s also essential to select a consistent emotion across platforms for uniformity.
Lastly, select a voiceover that depicts your brand identity in the best light. If your brand identity projects a fun, laid-back brand, using an AI voiceover that evokes a cynical emotion may be contradictory.
- What language does your audience speak?
Another essential factor to consider is your audience’s language. Research and discover your audience’s backgrounds, accents, and cultural preferences. What words do they often use, and what comments should you leave? Adjust your script to meet these requirements and customize your AI voiceover in your audience’s language.
- Does the voice align with your message?
Check the compatibility of the AI voice with your script and the emotions you want to invoke. For example, a campaign about serious, sensitive issues should not be trivialized with a playful tone and vice versa.
Also, if the script is supposed to be delivered by a male, using a feminine voiceover may confuse listeners. So, use an AI voice that delivers your message in the best way possible.
AI voiceovers improve your marketing campaign immensely. They make them accessible to more people, increase engagement, and promote better interactions, among other benefits. This article discusses the impact of AI voiceovers on marketing campaigns and how to choose the most appropriate AI voiceover for your goals.