Artificial intelligence (AI) is undoubtedly something you’ve heard of unless you’ve been living under a rock for a while. eCommerce is one of the fascinating areas it has encountered as it has started to ingratiate itself into many elements of society.
Companies like Facebook and IBM are developing artificial intelligence as a new source of income. A similar message is conveyed by Google’s acquisition of DeepMind: artificial intelligence (AI) will eventually rule the planet.
It goes without saying that those who do not keep up with the latest technologies will lag behind while online businesses are booming and there is severe rivalry among the top E-commerce operators.
But how might AI be used in online shopping?
8 Best Artificial Intelligence Applications for E-Commerce
- The Use of Voice Search Is Growing
Nowadays, individuals utilize voice assistants like Alexa and Siri to manage their daily schedules or research products before purchasing. There is a probability that eCommerce businesses will make strides as more families gain access to this technology. By 2025, 75% of Americans will possess a smart speaker, generating $35.5 billion in income, predicts Loup Ventures1’s updated speaker sales estimate model. Without a doubt, in 2021, this will be an AI application to monitor.
- Bots That Can Talk
Starbucks, Sephora, and Domino’s Pizza are just a few of the well-known companies that have deployed chatbots to boost their eCommerce businesses. A buyer can instantly respond when they have a query regarding a product’s botany. Because they receive prompt replies to their inquiries, this may have a big impact on the decision of a customer to purchase a product.
A sort of recommendation system used to make recommendations is the recommendation system.
One of the simplest ways to monetize AI capabilities is through them. This is a major factor in why companies have invested in them since the early 2000s.
- Computer-Generated Product Descriptions
Based on product descriptions, consumers make purchasing decisions. It’s an effective strategy for swaying customers. eCommerce might create reports that cater to the needs of its clients using artificial intelligence (AI) content-generation methods.
- Image tagging or recognition
You’re probably already acquainted with this feature if you frequently use Pinterest and facebook ad template. Users can choose an object from any web photo and then use image recognition software to identify objects that are similar to that object. These techniques can also be employed in the eCommerce sector to enhance customer satisfaction.
- Customized Search Results for You
AI-powered search engines, often called insight engines, can be used by businesses to combine search with machine learning capabilities, enabling more focused internal website research.
- Mobile shopping is expanding.
By the end of 2021, 73% of eCommerce purchases will be performed on mobile devices, according to a Statista estimate from 2019. Customers will experience using their mobile devices more smoothly, making it easier for them to shop just like they do on their laptops.
- There are even virtual personal shoppers available.
Several eCommerce companies use artificial intelligence (AI) to develop intelligent, AI-enabled consumers. It will be comparable to a customer speaking with a store employee about a particular item in a physical store. Instead of ticking boxes or typing specific terms, customers can communicate with these virtual assistants and get their questions answered.
8. The method of delivery has been improved.
We can all agree that when purchasing on an e-commerce website, we want it delivered as soon as feasible. Additionally, customers who are members of Amazon’s Prime program are eligible for same-day or next-day delivery. Robots will quickly deliver items to your doorstep in the application of AI, thanks to the strength of data-driven innovation and AI.
Conclusion
None of these applications would serve all of your purpose of uses. Connect with Folio3 today to get a customized application. An app that is tailored to the needs of your business. Folio3 has a team of dedicated developers ready to assist you. We have created Ecommerce solutions for more than 500 businesses. Make your life easy and streamline your businesses.
Now that every business is online, digital marketing is necessary. E-commerce can now be avoided because most consumers want to shop online. AI can assist you in developing innovative marketing strategies. Because of this tool’s excellent potential, you can use it to help with your sales activities. We hope this overview of artificial intelligence in e-commerce has given you more information.
