Logo Detection Solution
Summary
A media company based in Germany needed an automated and AI-powered solution to gauge brand visibility during broadcasted sports events and tournaments. To build this solution they partnered with Folio3 AI for a custom logo detection solution that detected brand logos in sports and tournament broadcasts uploaded on their existing platform.
About the Customer
This Client provides innovative solutions for digital Sports and Entertainment, bringing together athletes and content creators from several sports, such as football, fitness, BMX, e-sports, etc.
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Team composition
4 members
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Expertise used
Computer Vision, Machine Learning, Deep Learning
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Duration
15 weeks
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Services provided
AWS infrastructure Configuration, System Access APIs, AI Model pipeline
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Country
Germany
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Industry
Spectator Sports
Solution
Folio3 AI built a solution for our client that could detect multiple brand logos in images and video clips extracted from various sports events. The model was trained and fine-tuned on the data set provided by our client using computer vision and deep learning techniques.
Customized AI model
The algorithm was fine-tuned and trained on the client data set and customized according to solution needs to detect various brand logos
Sponsorship Monitoring
By detecting logos at different locations in an event clip, our client was able to monitor and analyze the ROI for the event sponsors, counting how many times a logo was detected and where.
Logo Source Detection
Locate logos at different locations during the event and provide results accordingly i.e. (player jersey, signage, digital graphics, floor, etc)
Model Trained on 2000+ Brands
The model was trained to detect logos of more than 200 brands from anywhere within an image or a video clip uploaded on the client platform.
Result
With seamless integration onto the client’s existing platform, the model automatically detected client logos in images and video clips uploaded on the platform, saving hours of manual work. The model also helped our client calculate the ROI for all event sponsors.
